we want to create awareness and change.
we want to empower girls and women to dream, do and achieve more in life.
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Gender stereotypes develop
by 5 and 7 years of age
57% of children’s books
have male protagonists
11% of children’s books
contain multicultural content
Studies support that girls feel less 'smart' than boys by the age of 6. We’ve identified a lack of empowering content designed for girls between 4 and 7 years old. This is the age when we develop perspectives that we are going to hold for life - Unfortunately, female characters are often stereotyped or one-dimensional: the mother-figure, the home-maker, the exotic beauty, the love seeker...
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We think it’s time for all of us to raise our hearts
and fight gender stereotypes actively and consciously.
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What we read, hear and say becomes part of our holistic nutrition - Books, Cartoons, Games and other type of Educational Material often act as mirrors in which young girls can see their reflections.
Creating community is key!
It all started with a book and a desire to bringing awareness over gender stereotypes in early childhood. Today our goal is to continue to grow a community of likeminded people who want to celebrate women and girls in our world.
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Together, let’s encourage girls to find their happiness, passions, drive and self-confidence from within.
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