Jimena Duran

Founder & Creative Director

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Jimena conceptualized Queen Girls inspired by her first son, Luca! She recognized various stereotypes in the stories she was reading and felt a need for change, especially in a time when his little mind was forming perspectives that will hold true his entire life.

As a Life Coach, she is well aware of the impact initial perspectives have on our adult lives, hence the reason she felt so compelled to do something.

Jimena leads content strategy and social concept development (while changing tons of diapers at the same time)!