Jimena Duran
Founder & Creative Director
Jimena conceptualized Queen Girls inspired by her first son, Luca. She recognized stereotypes in the stories she was reading and felt a need for change, especially while his little mind was forming lifelong perspectives.
As a Life Coach, she is well aware of the impact initial perspectives have on adult lives. Jimena leads content strategy and social concept development — while changing tons of diapers at the same time!
